Where we can, we source cotton that has been grown with more care for the environment, minimising the negative effects of fertilisers and caring for water, soil health and natural habitats.

The conventional method of growing cotton has a considerable impact on the environment, and we are trying to do better. 

  • We are proud members of Better Cotton™, and we partner with Better Cotton™ to improve cotton farming globally. Learn more >
  • We support Fairtrade producers by purchasing their cotton. Learn more >
  • The organic cotton we source is certified to the Organic Content Standard (OCS). Learn more >
  • We source recycled cotton which is certified to the Global Recycled Standard (GRS) and comes from pre and post-consumer waste. Learn more >




The recycled polyester in our garments comes from pre-and post-consumer materials.      We also use post-consumer recycled nylon.

We are giving plastic a new lease of life, by reprocessing it into recycled polyester and nylon fibres for our clothing. This means less extraction of raw materials and diverts plastic waste from landfill. Our post-consumer recycled plastic comes from a mix of sources including PET plastic bottles, ocean waste, packaging waste, and discarded polyester textiles. Our pre-consumer plastic comes from processing residue such as fabric scraps.

The recycled polyester and nylon we use in our garments is certified to the Global Recycled Standard (GRS) and/or the Recycled Claim Standard (RCS).

Learn more >




The people who make our garments work in factories that are audited to internationally recognised ethical standards which allows us to have transparency on our supply chain and ensure our standards are met and maintained.

We believe that all our employees and those in our supply chain deserve respect and are entitled to fair and proper working conditions, with fair wages, balanced working hours, decent working conditions and no discrimination.

We assess social audit reports from our factories to determine how and where we can support our them to improve the standards in their factories.

  • We are members of Sedex (SMETA).
  • We are members of Amfori BSCI.
  • Some of our factories certified to the WRAP (Worldwide Responsible Accredited Production) Standard.

Learn more >




We care about the safety of our products for both our customers people who handle our product within our supply chain which is why our products are certified to Oeko-Tex Standard 100 where possible. Having Oeko-Tex Standard 100 ensures when our products are handled, they are safe on the skin.

We are working towards all products being certified to Oeko-Tex Standard 100. This guarantees the safety of textile products and accessories intended to come into contact with the skin. Learn more >




To optimise and minimise materials used, we launched a project in 2023 to reduce packaging. Our aim is to reduce the amount of waste from our packaging throughout our value chain. We are excited to see where we can make our reductions. We have an ambitious target of reducing our plastic packaging by 50%.

As well as this, we are happy to report on our 2020 project. We have been working to increase the recycled material content within single unit plastic packaging and can share our progress.


Our targets are to achieve:

  • 100% recycled content within plastic packaging
  • Reduce all packaging by 50%
  • Report on FSC and recycled paper packaging by 2025
  • Report on all our packaging by 2025




In partnership with the Jaago foundation, we sponsor a class of 40 children at the Jaago School Banani Branch in Bangladesh.Jaago Foundation is a non-profit organization that empowers underprivileged individuals and communities in Bangladesh through education, youth development, women’s empowerment, climate change, governance, and poverty alleviation.



Our sponsorship provides the class with a teacher, uniform, school supplies, medical support, nutritious food, and co-circular activities. We began our sponsorship of this class in 2019; they are currently in the 3rd grade, and we will support them until 12th grade, so that they can complete their higher secondary certificate (HSC).  Learn more about the Jaago Foundation >




We always strive to do better and encourage our supply chain to champion our social and environmental values.

As a leading manufacturer and brand, it is very important that we lead by example, and we only work with companies whose social and environmental ethics align with our own.  We know that sustainability is important to our customers, so we look to offer complete transparency in everything we do so customers can make an informed choice.

We are on a continuous journey with CSR and sustainability, and we are very excited about the changes in our business. we are taking every step possible to leave the world a better place for the next generation.

We are moving towards using preferred materials for our fabrics such as recycled polyester and recycled nylon. When we develop new product, we look to choose these preferred materials to help close the loop on circular economy.

We are also reducing our use of resources and energy and working to all our sites becoming zero to landfill.

We build durable hard-working uniforms that are designed to last. We encourage our customers to treat their clothing with respect and care to help extend their natural life cycle, because small conscious changes can help to reduce negative impacts on the environment.


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