BETTER COTTON INITIATIVE (BCI™)
WHAT IS THE BETTER COTTON INITIATIVE (BCI™)?
Better Cotton is a not-for-profit organisation, committed to improving cotton farming practices globally. Making it better for the environment and better for the people who grow the cotton in securing a future in the supply chain.
PREMIER'S COMMITMENT TO THE BETTER COTTON INITIATIVE (BCI™)
Since 2021, Premier Clothing Ltd has been a proud member of the Better Cotton Initiative (BCI™), sourcing BCI Cotton through the mass balance system to support more responsible cotton farming practices worldwide. Our sourcing targets remain ambitious, and we are committed to sourcing 23% of our cotton as Better Cotton by 2027.
In 2025, we took the next step in our sustainability journey by committing to Physical BCI Cotton, becoming certified against the Better Cotton™ Chain of Custody Standard, enabling us to purchase and sell Physical Better Cotton™.
Our first style made with Physical Better Cotton, the PR020 ‘Utility 2.0’ Oversized Tee was launched in January 2026.
WHAT’S THE DIFFERENCE BETWEEN MASS BALANCE AND PHYSICAL COTTON?
View and download our Better Cotton Initiative (BCI™) certificate
STORIES FROM THE FIELD
"Through the Better Cotton™ training sessions,
I have learnt new ways to harvest and store cotton
so that the fibre quality is protected.”
Farm-worker Djeneba Kone. Kolondieba, Mali.
Photo Credit: Better Cotton/Seun Adatsi
PU Manager Murat Bucak delivering a training
session on fibre quality in Şanlıurfa, Turkey.
Photo Credit: Better Cotton/Morgan Ferrar
Better Cotton™ Farmer Vinodbhai Patel with a family of share-croppers, in Gujarat, India.
Share-cropping is a usual practice in the region and over 80% of Better Cotton™ farmers in the
region are dependent on share-croppers for the labour force. The family is living and working on the farm.
In return of their labour, they will be paid 25-30% of the profit after the harvest.
Photo Credit: Better Cotton/Florian Lang
